Complicated ideas and scientific data are often hard to understand for public or community partners. Reframing your information to serve your audience is the first step in managing your message.
Dave Snider is the Alaska Weather TV Desk program leader for the National Weather Service Alaska Region at the Anchorage Weather Forecast Office. Dave has over 20 years of broadcast television and graphics experience in Alaska, Colorado, North Carolina, and Missouri. He's earned an Emmy and other awards for covering crippling Front Range blizzards, hurricanes, and tornado outbreaks up to the Joplin tornado in 2011. Now, Dave's using those experiences and tools to help Alaska's citizens and partners receive and understand the National Weather Service weather and preparedness message through social media and the Alaska Weather TV Show. Dave is a father of two boys, a husband and grew up in Saint Louis.
Do you lie awake at nights wondering what the upcoming season will be like? Want to place bets with friends and family on next month's weather? If so, good news:
The tools and techniques for making monthly and season scale climate forecasts are rapidly changing, with the potential to provide useful forecasts at the month and longer range. Rick Thoman (Climate Science and Services Manager, Environmental and Scientific Services Division, National Weather Service Alaska Region) will review recent climate conditions around Alaska, review forecast tools and finish up with the Climate Prediction Center's forecast for the upcoming season.
Rick will also present a "Feature-of-the-Month" special addition in which each month he will highlight a topic relevant to the particular month.